Then Understand the Difference Between Responsive and Mobile

Most everyone understands that people are using smart phones and tablets more than ever, and that’s why it is so important that your website is readable and usable on small screens – right?

If not, here are a few statistics that may surprise you:

  • There are over 1.2 billion people accessing the web from their mobile devices.
  • Mobile-based searches make up one quarter of all searches.
  • 62% of companies that designed a website specifically for mobile had increased sales.
  • 95% of smartphone users have searched for local info.


ResponsiveMost newer websites are “responsive”. That means that they automatically adjust to any screen size. Take a look at the two screens below. Because of the responsive design, the website is just as readable on the phone as it is on the desktop. The phone has all the same information, but it’s automatically wrapped and scaled to fit the smaller screen.

Take a look at your website on your smart phone and see if it’s responsive. You’ll know right away. If it’s not the text will be unreadable and you may have to scroll all over the place to use it.


Mobile-Responsive-WebsiteIf I’m in the car (as a passenger, of course) and look up Taco Bell, it’s not to read about their corporate philosophy – it’s to get directions to the closest one or to call them to see if they are open.

90% of smart phone searches result in an action – such as call, email, directions, price comparison.

When you view your site from a smart phone, even if it’s responsive, I’ll bet those things are buried and hard to find. If so you’re losing business.

A mobile site has what a user needs right at the top of the screen, and has much less clutter (content). It can include a button to the full website if more information is needed.

Take a look at these two phone screens. The one on the left is not responsive and is completely unusable. The one on the right is not just responsive, it’s mobile. That’s because it doesn’t just re-hash the same information as the desktop site and make it readable. Instead it rearranges the content and adds big, easy to use buttons to meet mobile user needs.


Until now only large companies could afford one. That’s because it usually requires having two separately designed sites. Twice the cost to develop and twice the cost to maintain.

Root-InfoTech recently acquired an exciting new technology that creates a mobile version of your site without having two separate sites. Update content on the desktop site and it automatically updates the mobile site.

Best of all we can develop a basic mobile site from your existing site for a few hundred dollars and within a week! If you want to customize it further, we can do that too. Read more about it here.