175Most business owners don’t understand the value of phone call tracking until they implement it and see the results.

Understanding your audience is one of the most important parts of marketing, and this technology will help you do that better than ever before.

I should mention that call tracking software records information about incoming telephone calls, but not the conversations. Call tracking lets you gather actionable information from both your online and offline marketing efforts such as:

Online Marketing

  • Google Adwords PPC
  • Yahoo & Bing PPC
  • Organic Search Results
  • Directory Websites
  • Facebook Pages
  • Web Referrals

Offline Marketing

  • Yellow Pages
  • Direct Mail
  • Print Ads
  • TV & Radio Commercials
  • Flyers and Brochures
  • Billboards

The two industry-leading phone call tracking tools are CallRail and Mongoose Metrics. Personally, I prefer the simplicity and ease of use of CallRail, but you should try both to see which one works better for you.

For more information about CallRail click here.  For Mongoose Metrics click here.