Every employee is a marketing representative of your organization. Have you defined what content is OK to post? What is off-limits? Have you educated your team how to optimize their privacy settings and how keep their personal profiles and friends separate?
If you haven’t even considered a Social Media policy, you should.
My tip for you this week is how to create your own policy, quickly and easily, and with no more investment than a bit of your time. Click on the link below and go to the Social Media Governance website. There you will find a database of 245 existing social media policies from organizations of all sizes and in a wide variety of industries. Browse through them, pick what you like from each, and then copy and paste the content into your own policy document.